[ANSWERED] What Steps Should I Take When My Instagram Account Engagement Is Down?

If your Instagram engagement is dropping and you think you might be the victim of an Instagram shadowban, what steps can you take get rid of the block and re-energize your audience?

FIRST, LET’S UNDERSTAND WHAT ENGAGEMENT MEANS ON INSTAGRAM

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For the most part, engagement means exactly what you think it does. Likes of your Instagram photos and comments on your posts.

NEXT, DETERMINE WHETHER YOUR INSTAGRAM ACCOUNT HAS BEEN SHADOWBANNED

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If you’re wondering what it means to be shadowbanned on Instagram, it basically means that, while Instagram hasn’t formally banned or blocked your account, they are reducing the number of times your posts are being displayed to your followers and though search results.

STEPS TO TAKE TO REMOVE AN INSTAGRAM SHADOWBAN

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The first step in getting your Instagram engagement back on track is to determine whether the Instagram algorithm is penalizing you for some reason, causing your content to be excluded from searches and Instagram feeds. To do this, you need the help of a couple of friends or family.

STEPS TO FOLLOW WHEN YOUR INSTAGRAM ENGAGEMENT IS DOWN

Quality of content is critical to any social media platform and more so with Instagram. As more and more users adopt Instagram as their photo-sharing channel of choice, you have to up your game and ensure that your photos are worthy of attention.

STEP 1 – POST RELEVANT AND QUALITY CONTENT

STEP 2 – DON’T FORGET TO ADD AN ACTIONABLE BIO

If you haven’t done it already, make sure that you add a link to your brand home page, your most helpful blog post, or any other resource that your audience might find of value.

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