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[TIP] 10 Questions You Should Ask Your Social Media Consultant, Expert, Guru or Wizard

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Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of "experts", "gurus" and "wizards" out there and many of them don't have the experience you need. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online.

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Question 1 – How long have you been engaged in social networking and/or social media channels? Will you provide me with links to your accounts?

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums.

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Question 2 – Are you familiar with any restrictions or limitations on social media activities that might impact my industry?

Every business and organization is not the same, so a one-size-fits-all social media strategy is generally a bad idea. If you’re in non-profit, you might want to look for a social media professional with experience in that sector.

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Question 3 – What are my competitors doing?

Any professional worth their salt will do some preliminary research before sitting down with you. If the person you interview doesn’t know (at least at a high level) what your competitors are doing, it might be a cause for concern.

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