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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

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Humor can be a power social media engagement tool. Before you add some comedy to your messaging, though, think through the potential pitfalls that could arise. 

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The goal might be to get them to re-share a pretty photo or like an informative video, or maybe laugh and share a funny meme but the outcome has to be measurable, otherwise it doesn’t have much value to the business.

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Why “Bland Brands” Fail

One of the main reasons marketing efforts frequently don’t work is that brands aren’t paying enough attention to being human and relatable. For the most part, people don’t visit social media channels to be marketed to.

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Spicing Up A Boring Industry With Social Media Humor

Let’s use Wendy’s as an example. They have done a great job setting an example of how brands can interact with their audience and grow a massive following. Does Wendy’s spend a lot of time developing “how to” content or tweeting out their nutritional information? No.

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